Alocal television station plans to drop four friday evening programs at the end of the sea-
son. steve botuchis, the station manager, developed a list of six potential replacement pro-
grams. estimates of the advertising revenue (in dollars) that can be expected for each of
the new programs in the four vacated time slots are as follows. mr. botuchis asked you
? nd the assignment of programs to time slots that will maximize total advertising revenue.

                       5:00-5:305:30-6:007:00-7:308:00-8:30    

Home   Imp.          5000          3000           6000          4000  

World News         7500          8000           7000          5500  

NASCAR Live         8500          5000           6500         8000  

Wall Street  T.7000          6000           6500          5000  

Hollywood Brie.7000          8000           3000          6000  

Ramundo & Son6000          4000           4500          7000  

The total maximum advertising revenue = $8,500 + $8,000 + $7,000 + $7,000 = $30,500

NASCAR Live 5:00-5:30

Hollywood Briefing 5:30-6:00

World News 7:00-7:30

Ramundo & Son 8:00-8:30

Explanation:

5:00-5:30: The show that generates the most advertising revenue is NASCAR Live ($8,500).

5:30-6:00: Word News and Hollywood Briefings both generate $8,000 in revenue, but Hollywood Briefings revenues drop dramatically in the other schedules.

7:00-7:30: Revenues generated by World News were higher at another schedule, but they fall by only $1,000 to $7,000.

8:00-8:30: Ramundo & Son are the kings of the evening show.

reducing the scale of the market for a new product.

answer; institution based;