Under what circumstances would local marketing be likely be most affective ? a. when pronounced differences in psychographics are present b. when regional demographics and lifestyles are similar c. when pronounced regional and local differences in demographics and lifestyles are present d. when pronounced similarities in lifestyles are present e. when pronounced similarities in psychographics are present

Option C

Explanation: In simple words,  Local marketing refers to the  marketing strategy under which an organisation targets the customer of a specified areas and modifies its marketing messages as per the preferences and life style of the costumers living in that specific area.

This strategy is used in countries like India and Pakistan etc. where there is  a lot of diversity in culture and language.

Hence from the above we can conclude that the correct option is C.

a manufacturer of printed circuit boards uses exponential smoothing with trend to forecast monthly demand of its product. at the end of december, the company wishes to forecast sales for january. the estimate of trend through november has been 200 additional boards sold per month. average sales have been around 1000 units per month. the demand for december was 1100 units. the company uses α = 0.20 and β = 0.10. make a forecast including trend for the month of january.