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Business, 30.10.2019 20:31 Ciarrathereal

Pluto inc. is planning to run an ad in a weekly newspaper. which of the following disadvantages of newspapers as an advertising medium should pluto inc. consider?
a. high cost of reproduction
b. lack of geographic selectivity
c. limitations in pass-along readership
d. lack of demographic selectivity
e. lack of reader involvement

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