When retail buyers told the people who sold duck tape brand duct tape that teens were significant purchasers of the tape and used it to repair skateboards and other extreme sports equipment, the makers of duck tape decided to introduce duct tape in wild neon colors specifically for this market since research studies showed that teens liked fun colors. by targeting teens that use skateboards and engage in other extreme sports, the maker of duck tape used segmentation.-geographic and demographic
-demographic and behavioral
-behavioral and psychographic
-demographic and psychographic