Eliot inc. transferred an old asset with a $53,100 adjusted tax basis plus $5,000 cash in exchange for a new asset worth $75,000. which of the following statements is false? multiple choice none of the statements is false. if the exchange is nontaxable, eliot's recognized gain is $5,000. the old asset's fmv is $70,000. if the exchange is nontaxable, eliot's tax basis in the new asset is $58,100.

You are a team of marketing consultants. it is 2008 and the great recession has struck. one of your clients is whole foods market (sometimes known as whole paycheck). wfm has come to you and asked for strategic advice on how to adapt their product and pricing strategies in light of the economic downturn: 1. advise wfm on the various approaches that could be taken to reducing price. be sure to consider potential psychological impact of price reductions on wfm consumers. 2. based on the options outlined in part 1, recommend an approach and support with marketing theory.