Theodore levitt left a stamp on marketing strategy when he coined term "marketing myopia" in his article published by harvard business review in 1960. more than half of a century later, the important message still resonates in today’s marketplace. give at least one specific example of a company that fell into a myopic trap. explain why and how this happened and elaborate on an alternative route the company should have taken.

answer: technology

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answer; complain or request hazard correction from your employer;

the first successful, urban blues recording, selling more than 75,000 copies, was made in year 1920.

mamie smith recorded the first commercially successful example of the urban blues,   with the recording of “crazy blues”."crazy blues" was recorded on august 10, 1920, in new york city. within a month of the release of “crazy blues” it had sold 75,000 copies.

answer; be sure that the information on file is correct;