Northern trail outfitters (nto) wants to launch an email campaign for its new winter gear.
the nto sales representatives will review the response to the campaign and determine who the decision makers are prior to beginning the sales process with each respondent.
what set of steps should the consultant recommend for nto?
a) create a campaign, qualify the respondents, and create accounts and contacts.
b) create a campaign, associate the leads to the campaign, and qualify the respondents.
c) create leads, convert them to opportunities, and qualify the respondents on the opportunities.
d) create both account and contact records, then associate the contacts to the campaign.