Asupermarket sells kiwis at a price of 33 cents each. then it starts selling the same product at the price of 3 kiwis for 99 cents. the manager observes that the sales are higher under the new policy. this behavior is best described as (a) mental accounting; (b) satisficing; (c) anchoring; (d) a context effect.

C. Anchoring

Explanation:

The first price to be mentioned will have an effect on the perception of all future prices. If we start with $200, then $100 will seem cheap, but £1000 seem expensive. But if we start with $10, then $100 will seem expensive.

The anchor for a price perception may be found in the first price mentioned. It can also arrive in the mind of the purchaser, where the anchor may have been set by previous experience.

the answer is account d