Asporting goods company developed an innovative material for the manufacture of baseball bats. for many years, the material and its process for manufacturing served as a rare and valuable capability, distinguishing it from competitors. unfortunately, many of the baseball leagues have been changing their regulations to outlaw bats made of this material because they constitute an unfair advantage for players. as part of its internal analysis, its leaders might:
a. examine the trends in the industry to see what materials competitors are using in their bat manufacturing.
b. lobby the sports leagues to ask them not to outlaw the bat material.
c. determine if the company's core competency is in research and development of different materials, or if it is in working with this material specifically.
d. research other kinds of materials to find one that is not outlawed but that could be produced at a lower cost.