Kaplan corp. is evaluating the purchase of a small firm, pahl corp., which manufactures ornamental gadgets, products involving advanced technology. these products are expected to revolutionize the home construction industry. pahl has only a minor share of this growing market, but the market is expected to grow rapidly. in which of the following categories of business in the bcg matrix would this firm be placed?
a. question marks
b. spinoffs
c. dogs
d. stars
e. cash cow

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.