Dopson's hardware was in bad financial shape. it owed so much money that vendors put the store on a cash-only delivery basis. as a result, the store had a dwindling inventory of goods to sell. whenever a customer asked about an unavailable item, the owner directed the sales staff to say that it was on backorder and would be in stock next week. when the customer returned, the item was still unavailable. the owner's policy created a(n) gap.

Anheuser-busch inbev is considering you for an entry-level brand management position. you have been asked to prepare an analysis of the u.s. craft beer industry as part of the selection process. prepare a 3-5 page report that includes a description of the industry’s strategically relevant macro-environmental components, evaluates competition in the industry, assesses drivers of change and industry dynamics, and lists industry key success factors. the company’s management also asks that you propose the basic elements of a strategic action plan that will allow the company to improve its competitive position in the market for craft beer. you must provide a heading in your report for each of the required elements of the assignment.