You are a project manager for a specialty sports equipment manufacturer. a critical member of your design team, gwen, has been unprofessional and rude to her coworkers, and she has missed two deadlines. you need to address the problem before it gets out of hand and you fall behind schedule. what channel would be most effective for offering gwen constructive criticism? a. face-to-face communication b. e-mail c. a formal letter or interoffice memo

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.