Academic researchers often jump at the opportunity to conduct a research study, curious to learn more and address unanswered questions for the sake of general knowledge. businesspeople tend to be more cautious before embarking on a marketing research study, recognizing that research is often
select one:
a. expensive and time-consuming.
b. an impediment to decisive management.
c. of little use in real marketing situations.
d. an academic exercise of little real value.
e. beyond most managers' ability to comprehend.