Genetration pricing refers
a. to charging different prices to different buyers for goods of like grade and quality.
b. setting the highest initial price that customers really desiring the product are willing to pay.
c. setting a low initial price on a new product to appeal immediately to the mass market.
d. setting a market price for a product or product class based on a subjective feel for the competitors prices or market price.
e. setting prices a few dollars or cents under an even number.

Highland company produces a lightweight backpack that is popular with college students. standard variable costs relating to a single backpack are given below

The green fiddle has declared a $5 per share dividend. suppose capital gains are not taxed, but dividends are taxed at 15 percent. new irs regulations require that taxes be withheld at the time the dividend is paid. green fiddle stock sells for $71.50 per share, and the stock is about to go ex-dividend. what will the ex-dividend price be?

When cell phones were first entering the market, they were relatively large and reception was undependable. all cell phones were essentially the same. but as the technology developed, many competitors entered, introducing features unique to their phones. today, cell phones are only a small fraction of the size and weight of their predecessors. consumers can buy cell phones with color screens, cameras, internet access, daily planners, or voice activation (and any combination of these features). the history of the cell phone demonstrates what marketing trend?