The built-rite mowing company has been selling its lawnmowers to retail outlets for years. the company has decided it wants to tap into new markets, so it is looking to sell its mowing tractors to county institutions for mowing grass along public highways. if the county institutions purchase the built-rite mowers, it would be an example ofa. a new buy. b. a straight rebuy. c. a first buy. d. an institutional buy. e. a modified rebuy.

Which of the following is true of the strategy of planned and unplanned change in global marketing? a) cultural congruence involves deliberately changing certain aspects of culture to meet marketing goals.b) all marketing efforts require planned or unplanned change in order to be accepted.c) planned change involves marketing products similar to the ones already on the market.d) the first step in bringing about planned change in a society is to remove obstacles for acceptance of a product.e) social planners gained the acceptance of protein-rich diets among the peoples of underdeveloped societies using the strategy of planned change.