Kay and jenny's, a restaurant, implements a new system that identifies and gathers information about its regular customers. it rewards the regular customers by giving them gift coupons and cash prizes. this is most likely an example of a(n) system.

Customer relationship management.

Explanation:

Customer relationship management is a way to deal with deal with a company's collaboration with present and potential customers. It uses information analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer maintenance and at last driving sales development.

answer; /// i do believe the correct answer is (possession utility);