Business, 15.11.2019 20:31 demetriascott20

When home depot entered the quebec market in canada, 2 percent of people were aware of the retail chain. to determine advertising effectiveness during the first 18 months in quebec, awareness research was done a second time. for this research, it was decided that if at least 50 percent of a 600-person sample of the population were aware of the home depot brand, it would continue its present advertising program. this is an example of:

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