Assuming no direct factory overhead costs (i. e., inventory carry costs) and $3 million dollars in combined promotion and sales budget, the bold product manager wishes to achieve a product contribution margin of 35%. given their product currently is priced at $35.00, what would they need to limit the material and labor costs to?

$22.75

Explanation:

Since the product contribution margin is 35%, that means that the difference between the selling price and the variable costs must equal 35% of selling price.

contribution margin = selling price - variable costs

(35% x $35) = $35 - V

$12.25 = $35 - V

V = $35 - $12.25

V = $22.75

So the variable costs (including materials and labor) is $22.75 per unit.

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