What is the name for a segment of a consumer market that has specialized product needs?

a. customer support group

b. target market

c. marketing mix

d. marketing niche

The correct option is B

Explanation:

Target market is the market in which the particular or specific group of people, the company want to reach or approach with the marketing message. The group of people are the people who are more likely to purchase the services or products.

It is important or vital as it enables the company to direct its resources to those consumers which have high potential for interest, sales and growth in the product.

Therefore, the target market is the segment or part of the consumer market which has the specialized product needs.

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