According to the gap model of service quality, the gap between what management thinks customers want and the quality specifications that management develops to provide the service results from:

a. the inability of management and employees to do what should be done.
b. a lack of understanding or a misrepresentation of the customers' needs, wants, or desires.
c. the inability of management to translate customers' needs into delivery systems within the firm.
d. misleading or deceptive advertising campaigns that promise more than what the firm can deliver.

Schonhardt corporation's relevant range of activity is 2,500 units to 5,500 units. when it produces and sells 4,000 units, its average costs per unit are as follows: averagecost per unitdirect materials $ 7.60direct labor $ 2.90variable manufacturing overhead $ 1.65fixed manufacturing overhead $ 2.90fixed selling expense $ 0.95fixed administrative expense $ 0.65sales commissions $ 0.75variable administrative expense $ 0.65if 4,500 units are produced, the total amount of fixed manufacturing cost incurred is closest to: multiple choicea $16,800b $11,400c $11,600d $15,400