One of your classmates asserts that advertising, marketing research, and brand management are redundant expenditures because a firm can obtain the same information by simply looking at what customers are already buying. which of the following is not a response you might offer her?
a. conducting market research is a good way for firms to keep abreast of changing consumer tastes and preferences.
b. marketing research could allow a firm to identify new market opportunities and at least, in the short run, a firm can make a profit supplying products to this market segment.
c. if a firm successfully manages its brand, customers become less price sensitive as they perceive fewer substitutes for the firm's brand.
d. advertising and brand management allow a firm to create an entry barrier which will insulate the firm from competition and from undertaking further product innovations.