Business, 21.11.2019 04:31 gloryxu

Smithy writing implements has launched a range of markers with gel inks that show up brightly on dark surfaces. the pens have special writing tips and specially designed caps to prevent the ink from drying. the ad campaign for the pens, however, focuses only on their capability to write on dark surfaces as this feature is not offered by any of their competitors. in the given scenario, this feature is an example of
a. a consumer stimulant
b. product parity
c. a unique selling proposition
d. an advertising specialty

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