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Business, 21.11.2019 06:31 akerner

Using an existing brand name to introduce a product that is new to the company into a totally new, unfamiliar market seems like a good idea. several years ago, disposable pen, lighter, and razor maker bic introduced perfume under the bic brand name and it failed quickly. this innovation strategy is known as a .radical invention. product line extension. disruptive innovation. product deletion. brand extension.

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