Zone of acceptance refers to consumers': select one:
a. acceptable range of prices for any purchase situation.
b. satisfaction with the level of quality.
c. complex feelings of satisfaction.
d. choices of the first acceptable alternative.
e. satisfaction when making a low-effort decision.

Letter a is correct. Acceptable range of prices for any purchase situation.

Explanation:

 The purchase decision process is a systematic model that represents the rational or irrational steps a consumer goes through before making a purchase. These steps are related to solving needs, searching for information, evaluating similar alternatives, and post-purchase behavior.

The zone of acceptance is a step regarding the price range that the consumer is willing to pay for a particular product or service, and is influenced by each step of the consumer's buying decision.

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