How can you make sure that your business report meets the needs of the target audience?
a. consider updating them about progress and involving them in the process.
b. find out their biases and tailor the primary research to support their preconceived ideas.
c. save money by looking for already published reports that relate to the business problem.
d. cherry-pick data to match what you know the decision makers want to hear.
e. do the report as quickly as possible by using only information that already exists in databases.