Nielsen prizm uses segmentation to classify every u. s. household as one of 66 unique market segments based on the belief that "birds of a feather flock together," with groups living near one another having similar interests and buying similar offerings.

Nielsen PRIZM uses Market Segmentation.  

Explanation:

Market division is the way toward isolating a market of potential clients into gatherings, or sections, in view of various qualities. The fragments made are made out of buyers who will react also to showcasing procedures and who share qualities, for example, comparable interests, needs, or areas.  

Market division makes it simpler for advertisers to customize their promoting efforts.  

By organizing their organization's objective market into divided gatherings, as opposed to focusing on every potential client exclusively, advertisers can be increasingly effective with their time, cash, and different assets than if they were focusing on buyers on an individual level.

Gathering comparable shoppers enables advertisers to target explicit spectators in a financially savvy way.   Market division additionally lessens the danger of a fruitless or ineffectual showcasing effort.

At the point when advertisers separate a market dependent on key attributes and customize their procedures dependent on that data, there is an a lot higher possibility of progress than if they somehow managed to make a conventional battle and attempt to actualize it over all sections.