Joffrey is a part of the marketing team in his company. there is a conflict between the finance team and the marketing team of the company on the issue of market segmentation. while the finance team is arguing for a standardized approach toward market segmentation, joffrey and his team members feel that it is more important to understand customer requirements on an individual basis for greater customer satisfaction. which of these terms best describes the approach adopted by joffrey’s team?

Activity-based costing (abc) is not truly a cost collection mechanism as much as it is an inventory valuation method. the main purpose for implementing an activity-based cost system is to try to overcome some of the cost distortions that occur in traditional costing from product differences when there are variations in size and complexity. however, one of the disadvantages of utilizing abc is that the additional information gathering necessary to implement costing with that level of detail might be beyond the reach of some companies with resource or financial constraints. with this in mind, what kinds of industries or companies do you think would benefit most from using activity-based costing and why? in designing or modifying an accounting system to capture appropriate costs for abc, what considerations do you think would need to be made?