In a recent survey of your major customers, you were disappointed to find that a majority of customers rated your company poorly on training and technical support for your products. you and your team have a made a firm commitment to improve this situation immediately using digital media. which of the following digital media tactics should you implement to most effectively address this issue for your customers?
a. you should create a series of product demonstration podcasts for your customers to access online at their convenience.
b. start a blog for marketers to explain how much time and money the firm spends on training and technical support.
c. you should establish one email address that customers can use to send emails about their problems with your products.
d. you should set up a video-sharing site where customers can upload videos of themselves explaining their problems with your products.
e. you should create a virtual site for your customers to interact in a three-dimensional world.

The new york stock exchange is an example of what type of stock market?

Emily spent her summer vacation in buenos aires, argentina, where she got plastic surgery for a fraction of what it would cost in the united states. this is an example of:

Onsider the following subscription behavior information from genie, a web site that provides tools for constructing a family tree (ancestor search). subscriptions cost $9.99 per month, but you are charged for the entire year at the time of purchase. there is a one-year minimum term when you sign up for the service. once purchased, subscriptions are set to renew automatically unless the subscriber cancels them. when a membership renews, it renews for a one-year term and again you are charged for the entire year. there are no variable costs associated with providing this service to an individual customer, but genie does engage in customer relationship activities that they believe will increase customer retention. these customer relationship activities cost genie about $10 per year per customer. based on a sample of 1000 customers that joined genie five years ago, near the time when the company was founded, they were able to determine how many of those customers remained subscribers in the second year, third year etc. based on this information, genie calculated the average annual retention rate to be 20%. genie uses an annual discount rate of 8%. a. last year, genie spent $10,000 placing advertisements on google. genie management believes that these advertisements were responsible for about 300 new subscribers. would you recommend to genie management that they purchase more google ads? b. suppose a newly-introduced loyalty program increases the number of customers that remained to 30%. does this new data change your answer to 9.a? c. do you have any hesitations or concerns about making recommendations to management based on your above estimate of customer lifetime value?