Business, 23.11.2019 05:31 mathnation1

All of the following are guidelines for developing a marketing research questionnaire except
a. sensitive questions should be asked first.
b. questions should use vocabulary respondents are familiar with.
c. questions should be sequenced appropriately.
d. questions should address only one issue at a time.
d. the layout should be professional and easy to follow.

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All of the following are guidelines for developing a marketing research questionnaire except
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