Lush lawns, a new landscaping company, uses the same logo and shade of green in all forms of communication including its online ads, truck signage, web site, and business cards. which technique is being used by lush lawns to promote its business?
a. niche market penetration
b. integrated marketing communications
c. inventory control segmentation
d. global marketing management
e. logistics information management
Answers: 3
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The company is experiencing an increase in competition, and at the same time they are building more production facilities in southeast asia. in this scenario, the top management team is most likely to multiple choice increase the cost of their products. restructure to reflect a more bureaucratic, stable organization. pull decision-making responsibility from low-level management, taking it on themselves. give lower-level managers the authority to make decisions to benefit the firm. rid themselves of all buffering product.
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Lush lawns, a new landscaping company, uses the same logo and shade of green in all forms of communi...
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