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Business, 25.11.2019 20:31 bella51032

The initial stage in the consumer purchase decision process involves perceiving a difference between a person's ideal and actual situations big enough to trigger a decision. what is this stage called?
a. prepurchase behavior
b. alternative evaluation
c. purchase decision
d. problem recognition
e. information search

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The initial stage in the consumer purchase decision process involves perceiving a difference between...
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