Business, 25.11.2019 20:31 ikepayton

Which is described by hoffman and bateson as "a firm's attitude toward conducting consumer research," is one of the main factors that influence the size of a firm's

a. dispersion of control; standards gap
b. research orientation; knowledge gap
c. elaborateness of environmental scanning; delivery gap
d. competitive curiosity; communications gap
e. horizontal communication; knowledge gap

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Which is described by hoffman and bateson as "a firm's attitude toward conducting consumer research,...

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