An upper management executive of a magazine publishing company, jbl publishing, is negotiating with a union representative regarding production workers’ contract. the main issues are salary increases, health benefits, and flexible work schedules. the union representative is irate, because she just found out, prior to this meeting, that the executive board has received enormous bonuses for the year, at the same time they are refusing to budge on salary increases for the production workers. this activity is important because it allows students to better understand effective negotiation strategies, and then provides an opportunity for them to apply pertinent theory in order to resolve the scenario presented in the video. the goal of this activity is to provide you with problem-solving skills when it comes to issues related to negotiations.

despite alisa’s request for a 7% wage increase for workers with seniority, katherine flat out rejects the request and cites the fact that the company has a salary freeze for all employees. in this situation, katherine is using which type of power to make this decision?

multiple choice

a. legitimate power
b. expert power
c. referent power
d. coercive power
e. reward power

What is a sort of auction for stocks in which traders verbally submit their offers?

Oliver's company is planning the launch of their hybrid cars. the company has included "never-before-seen" product benefits in the hybrid cars. which type of advertising should oliver's company use for the new cars?

David burdick is the ceo of acme bubblegum, a successful public company. as one of the cofounders of the company, burdick has enjoyed speaking and writing about the success of acme bubblegum for several years. typically, he speaks at conferences or directly to the press, but recently, he has been blogging about his firm anonymously. specifically, he defended a recent advertising campaign that was unpopular among consumers and pointedly attacked one of acme bubblegum’s competitors. burdick deeply enjoys his anonymous blogging and believes that none of his readers actually know that he works for acme bubblegum.should burdick be allowed to praise his company’s performance anonymously online? should he be allowed to attack his competitors without disclosing his relationship with the company? how would you feel if the ceo of a company at which you shopped was secretly writing criticisms of his or her competition? how would you feel if you knew a writer for your favorite blog was actually closely involved in a company that the blog discussed? 1. define the ethical issue? 2. who are the primary stakeholders? 3. what are the possible alternatives? 4. how could you evaluate the ethical implications of the alternative actions (use appropriate decision rules)? 5. what action would you recommend and why?