Relevance is a critical criterion in formulating a value claim for a positioning statement. the makers of cialis, an erectile dysfunction (ed) drug, are considering a value claim that it "enhances intimacy and relationship." to assess the relevance of this claim, cialis must determine if the claim:

is unique among value claims of competitor brands.

can be endorsed by an authority figure or a celebrity.

aligns with the specific needs of the target market.

is supportable by scientific evidence.

There is a cost associated with each source of financing. discuss the cost of debt, preferred stock, common stock, and retained earnings in detail. which source of financing is typically less expensive? why? why do financial managers try to determine the optimal capital mix? be specific.

The lee family is looking to buy a house in one of two suburban areas just outside of a major city, and air quality is a top priority for them. overall air quality is calculated by taking measures in 100 locations within each suburb and then calculating a measure of central tendency. in one suburb, there is a major bus station that creates very poor air quality at its location but has no impact in the surrounding parts of the suburb. in this situation, which measure of overall suburb air quality would be most useful?

True or false entrepreneurs try to meet the needs of the marketplace by supplying a service or product