The national division of roboto company is buying 10,000 widgets from an outside supplier at $30 per unit. roboto's overseas division, which is producing and selling at full capacity (12,000 units), has the following sales and cost structure:
sales price per unit $45.00
variable cost per unit 22.50
fixed cost (at capacity) per unit 15.00
if the overseas division meets the outside supplier's price and sells the 10,000 widgets to national, the effect on overall company profits will be:
a. $75,000 higher
b. $225.000 lower
c. $300,000 higher
d. $150,000 lower

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.