The marketing mix in the scenario turned out to be a very successful campaign for the marketing in 5 part harmony group and as a result gained many new customers. while completing the certificate program, the clients expressed interest in consulting service to get more traction for their business. the agency is considering whether to develop a live or a webinar style consulting service. based on the previous description of the company and the mix, share your suggestions for developing a consulting practice for this segment, considering the 4 ps.

Xie company identified the following activities, costs, and activity drivers for 2017. the company manufactures two types of go-karts: deluxe and basic. activity expected costs expected activity handling materials $ 625,000 100,000 parts inspecting product 900,000 1,500 batches processing purchase orders 105,000 700 orders paying suppliers 175,000 500 invoices insuring the factory 300,000 40,000 square feet designing packaging 75,000 2 models required: 1. compute a single plantwide overhead rate, assuming that the company assigns overhead based on 125,000 budgeted direct labor hours. 2. in january 2017, the deluxe model required 2,500 direct labor hours and the basic model required 6,000 direct labor hours. assign overhead costs to each model using the single plantwide overhead rate.

crow design, inc. is a web site design and consulting firm. the firm uses a job order costing system in which each client is a different job. crow design assigns direct labor, licensing costs, and travel costs directly to each job. it allocates indirect costs to jobs based on a predetermined overhead allocation rate, computed as a percentage of direct labor costs. direct labor hours (professional) 6,250 hours direct labor costs ($1,800,000 support staff salaries ,000 computer ,000 office ,000 office ,000 in november 2012, crow design served several clients. records for two clients appear here: delicious treats mesilla chocolates direct labor 700 hours 100 hours software licensing $ 4,000 $400 travel costs 8,000 1. compute crow design’s direct labor rate and its predetermined indirect cost allocation rate for 2012. 2. compute the total cost of each job. 3. if simone wants to earn profits equal to 50% of service revenue, how much (what fee) should she charge each of these two clients? 4. why does crow design assign costs to jobs?

Aresearcher developing scanners to search for hidden weapons at airports has concluded that a new scanner isis significantly better than the current scanner. he made his decision based on a test using alpha equals 0.025 .α=0.025. would he have made the same decision at alpha equals 0.10 question mark α=0.10? how about alpha equals 0.01 question mark α=0.01? explain