Leo burnett developed a promotional campaign for hallmark with two purposes: (1) to raise awareness about the fight against aids in africa and (2) to make cards more relevant to a younger audience. the portion of this campaign that focused on the fight against aids could be categorized as advertising.

Advocacy Advertising

Explanation:

Advocacy advertising is known as the practice of marketing in order to support or encourage a specific idea or a cause. This type of advertising is contemplated to be set in motion in the interest of an organization or a group or public and thus usually does not tends to promote a commodity or a service.

what she means is that back then a dollar (or less) could buy a lot more then because of the former state of deflation. since then a price inflation has occured.

answer; (a) calling people who have not shown interest in the product and asking them to buy it;