Rapid-built homes specializes in low-cost prefabricated, modular homes that can be erected in a matter of days anywhere in the country. rapid-built focuses on entire subdivisions of homes developed by real estate speculators. modernmodular homes (modmod) specializes in modular homes designed by architects, which can be built anywhere in the country. the buyers usually build the home themselves from kits on their own lots. modmod sells fewer than 100 house kits per year. modmod is run by two professors of architecture as a sideline business. according to the "framework of competitive analysis," what we can say about rapid-built and modmod?

Required: 1-a. the marketing manager argues that a $5,000 increase in the monthly advertising budget would increase monthly sales by $9,000. calculate the increase or decrease in net operating income. 1-b. should the advertising budget be increased ? yes no hintsreferencesebook & resources hint #1 check my work 8.value: 1.00 pointsrequired information 2-a. refer to the original data. management is considering using higher-quality components that would increase the variable expense by $2 per unit. the marketing manager believes that the higher-quality product would increase sales by 10% per month. calculate the change in total contribution margin. 2-b. should the higher-quality components be used? yes no