In a statement to gillette’s shareholders, its ceo indicated, "despite several new product launches, gillette’s advertising-to-sales declined dramatically . . to 7.5 percent last year. gillette’s advertising spending, in fact, is one of the lowest in our peer group of consumer product companies." if the elasticity of demand for gillette’s consumer products is similar to other firms in its peer group (which averages -4.5), what is gillette’s advertising elasticity?

The production manager of rordan corporation has submitted the following quarterly production forecast for the upcoming fiscal year: 1st quarter 2nd quarter 3rd quarter 4th quarter units to be produced 10,800 8,500 7,100 11,200 each unit requires 0.25 direct labor-hours, and direct laborers are paid $20.00 per hour. required: 1. prepare the company’s direct labor budget for the upcoming fiscal year. assume that the direct labor workforce is adjusted each quarter to match the number of hours required to produce the forecasted number of units produced. 2. prepare the company’s direct labor budget for the upcoming fiscal year, assuming that the direct labor workforce is not adjusted each quarter. instead, assume that the company’s direct labor workforce consists of permanent employees who are guaranteed to be paid for at least 2,500 hours of work each quarter. if the number of required direct labor-hours is less than this number, the workers are paid for 2,500 hours anyway. any hours worked in excess of 2,500 hours in a quarter are paid at the rate of 1.5 times the normal hourly rate for direct labor.

Andy purchases only two goods, apples (a) and kumquats (k). he has an income of $125 and can buy apples at $5 per pound and kumquats at $5 per pound. his utility function is u(a, k) = 6a + 2k. what is his marginal utility for apples and his marginal utility for kumquats? andy's marginal utility for apples (mu subscript a) is mu subscript aequals 6 and his marginal utility for kumquats (mu subscript k) is

Lester's fried chick'n purchased its building 11 years ago at a cost of $189,000. the building is currently valued at $209,000. the firm has other fixed assets that cost $56,000 and are currently valued at $32,000. to date, the firm has recorded a total of $49,000 in depreciation on the various assets it currently owns. current liabilities are $36,600 and net working capital is $18,400. what is the total book value of the firm's assets? $251,000 $241,000 $232,600 $214,400 $379,000