Midnight magic, a perfume manufacturing company, plans to release a new fragrance during the holiday season at $99 per bottle. the company intends to bring the price down to $49 within six months of its release to attract buyers who couldn't afford the initial price. which of the following pricing strategies is midnight magic using? a) market-penetration pricingb) cost-plus pricingc) competitive pricingd) market-skimming pricing

Peppy knows a lot about marketing, but not much about the legal or financial aspects of starting a new business. he wants to consult with a lawyer and accountant, but his budget is tight with all of the expenses involved in getting peppy's pizzazzeria up and running. peppy should: trust his basic instincts and try to put it together without the advice of lawyers and accountants. delay talking with a lawyer and accountant until the business has established a positive cash flow for at least one year. immediately hire full-time lawyers and accountants for his staff. consult with a lawyer and accountant even though the budget is tight.