Logan enjoys going to the local zoo. he does not like the price of the zoo food and beverages, however, as they are much more expensive than food in other places. when he does buy a drink, he usually goes for the extra-large because he gets a souvenir cup that he gets to keep. the souvenir cup represents which of the following?
a. core product
b. experiential benefits
c. product lines
d. brand extensions
e. supplemental features

T-comm makes a variety of products. it is organized in two divisions, north and south. the managers for each division are paid, in part, based on the financial performance of their divisions. the south division normally sells to outside customers but, on occasion, also sells to the north division. when it does, corporate policy states that the price must be cost plus 20 percent to ensure a "fair" return to the selling division. south received an order from north for 300 units. south's planned output for the year had been 1,200 units before north's order. south's capacity is 1,500 units per year. the costs for producing those 1,200 units follow

En major recording acts are able to play at the stadium. if the average profit margin for a concert is $175,000, how much would the stadium clear for all of these events combined?

Which of the following has the largest impact on opportunity cost