Luke was interested in developing a communication budget for the holistic vitamin shop he will be opening in 30 days. he is planning a few promotional sales and will advertise through local newspapers. with the available information, what method would be best for luke to pursue to develop his communication program? affordable method percentage-of-sales method competitive-parity method developmental method objective-and-task method

Sunset foods relies on a highly centralized functional structure to ensure consistency in the quality and taste of its products and to drive down costs via process innovations. however, as a consequence of its highly compartmentalized structure, the firm has found it difficult to transfer information and ideas from one department to the next. with the launch of its new line of breakfast foods coming up, how can sunset improve its ability to collaborate without sacrificing the benefits of its current structure