How involved the corporation is in the running of a franchise is determined by
a the franchise agreement.
b. the franchise owner.
c. the customers.
d.
other franchises.

Anita has been named ceo of a popular sports apparel company. as ceo, she is tasked with setting the firm's corporate strategy. which of the following decisions is anita most likely to makea) whether to pursue a differentiation or cost leadership strategy b) which customer segments to target c) how to achieve the highest levels of customer satisfaction d) what range of products the firm should offer