The majority of the customers (~80%) of rolls royce are entrepreneurs, people who are running their own businesses, and these are mainly self-generated rather than inherited money. what marketing strategy will theodore levitt suggest to rolls royce as t. levitt argues that modern transportation and communication technologies are facilitating the convergence of certain tastes and preferences among consumers? ?
a. standardized marketing strategy
b. diversified marketing strategy
c. segmented marketing strategy
d. local marketing strategy

Afirm wants to hire a project manager (pm) at a salary of $100,000. 30% of pms have high ability, and 70% of pms have low ability. high ability pms generate $120,000 in revenue and low ability pms generate $80,000 in revenue. in addition to differences in productivity, high and low ability pms have different outside offers. if a high ability pm is not hired by the firm, she can work for another company at a salary of $80,000. if the low ability pm is not hired by the firm, she can work for another company for $70,000. high ability pms are also able to get a project management professional (pmp) certification at a cost of $1,000. low ability pms are unable to get a pmp certification (they would fail the test). the firm is not able to observe a pm’s ability, but is able to observe and verify whether or not the pm has a pmp certificate.(a) draw the extensive form of the game.expert answer