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Business, 03.12.2019 19:31 shyiere4068

Apenetration pricing strategy is most likely to be used when pricing objectives focus

a. preventing competitive entry by signaling competitors that profit potential is limited due to small or non-existent margins.
b. manipulating consumers' psychological impressions of price as an indicator of product quality or status.
c. maximizing profits on a per unit basis.
d. pricing at the same level as competitors to avoid potential price wars
e. penetration pricing cannot be used in any of the situations suggested above.

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Apenetration pricing strategy is most likely to be used when pricing objectives focus

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