Tread inc. is the market leader for sports shoes in the subcontinent of gavon. though the brand has not introduced any new product lines over the past decade, its signature products enjoy a high demand and have always remained popular. according to the concept of advertising response function,
which of the following should be tread inc.'s advertising strategy?
a. it should spend proportionately less on advertising than on a newer line.
b. its advertisements should easily affect target consumers' deeply rooted values and attitudes.
c. it should penetrate consumers' perceptual defenses and affect purchase intentions.
d. it should have a large budget for advertising expenditures.

The management of a private investment club has a fund of $250,000 earmarked for investment in stocks. to arrive at an acceptable overall level of risk, the stocks that management is considering have been classified into three categories: high risk (x), medium risk (y), and low risk (z). management estimates that high risk stocks will have a rate of return of 15%/year; medium risk stocks, 10%/year; and low risk stocks, 6%/year. the amount of money invested in low risk stocks is to be twice the sum of the amount invested in stocks of the other two categories. if the investment goal is to have a rate of return of 9% on the total investment, determine how much the club should invest in each type of stock. (assume that all the money available for investment is invested.)

Acoase solution to a problem of externality ensures that a socially efficient outcome is to

By 2020, automobile market analysts expect that the demand for electric autos will increase as buyers become more familiar with the technology. however, the costs of producing electric autos may increase because of higher costs for inputs (e.g., rare earth elements), or they may decrease as the manufacturers learn better assembly methods (i.e., learning by doing). what is the expected impact of these changes on the equilibrium price and quantity for electric autos?