1. what does hp brand stand for in this market? in general? 2. what factors are affecting competition, product development and marketing requirements in the ultrasound imaging market? 3. should hp enter the low-end segment of this business? what is the role of this product in mpg’s product portfolio? 4. how should the sonos 100 cf be distributed: through isy’s direct sales force or through manufacturers’ reps? what are the economic and organizational implications of your decision?