Sales-oriented pricing objectives:

a. may include market share targets as well as dollar or unit sales targets.

b. might be achieved and still result in losses.

c. are especially risky during times when a firm's costs are rising rapidly.

d. all of the above are true.

e. none of the above is true.

Letter D is correct. All of the above are true.

Explanation:

The sales-oriented pricing objectives of a product or service are mainly related to market survival and added value for the consumer. According to Lovelock & Wright there are three core pricing objectives:

To be effective and ensure the organization's survival in the short and long term, product pricing must reflect all business goals: strategic, financial, marketing, and product. And also inventory and production resource levels as well as consumer price expectations.

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