When using various forms of promotion to carry the promotion message, it is important that the recipients of the message interpret it in the same way. creating a unified promotional message, where potential customers perceive the same message, whether it is in a tv commercial, or on a billboard, or in a blog, is called

Integrated marketing comunication.

Explanation:

Integrated communication marketing is the one whose central objective is to make the company's communication unique, regardless of the media channels used.

It assists in effectively transmitting the promotional toolkit to the target audience. Relevant elements for the customer to recognize the company must be present in all communications, such as logo, images, writing, in order to be able to identify and understand the company that is communicating, must be accurate and developed in a way that brings satisfaction. and integrating with the public to help you benefit from reducing the cost of irrelevant messaging and

answercompetitive advantage;