Which of the following equations accurately describes the total number of exposures (e) of an advertising message through a given medium?

a) e = reach × frequency
b) e = (reach × frequency) / impact
c) e = reach × frequency × impact
d) e = (reach + frequency) / impact
e) e = frequency / reach

answer; post closing trial balance;

answer///ability to capture the attention of users;

credit history is used by lenders to determine whether you are a 'risky' person to give their money to.

having a short history provide very little data for the lenders. they wouldn't be able to determine your credit behavior from such a small samples. even if they are perfect.

having long credit history with few blemishes provide larger and more accurate data for the lenders to predict your credit behavior.